When we founded Play-i in 2012, we were inspired by our own children. We saw that countries like the UK, Estonia, Vietnam, Thailand and others were working hard to make coding a part of elementary school curriculum. As technology is becoming more and more ingrained in our lives, we wanted to make learning to code meaningful and fun, not only for our own children, but for children everywhere.
In only 16 months, we went from an idea to a working prototype to products coming down the assembly line and getting ready to ship to customers. We grew from a few passionate parents to a team of 30, coming from different walks of life, all joined by a common purpose. You, our customers and community, are also part of our mission. We’re deeply humbled by the support we’ve received from you and the challenge to dream big.
Introducing Wonder Workshop
We see kids being told far too much what they should and shouldn’t do. The toy industry tells them which toys it’s okay to play with. Schools measure their success in terms of standardized performance, rather than individual growth. However, as parents, we want kids to learn to think for themselves.
All children are naturally curious, asking endless questions. As more things get automated, we wonder less and less about how things work. When you first learn to code, you start to see the world in a new way. Lines of code are the building blocks of technology, just like wooden frames are the structure for buildings. We want to encourage kids to be curious and to find their own joy in learning. Coding enables creativity and confidence in the modern world.
We’ve been looking for an identity that better reflects who we are as a company. Starting today, our new name is: Wonder Workshop.
Meet Dash & Dot
Bo is now Dash, and Yana is now Dot. As we get closer to launch, we wanted to bring them closer to our mission to make learning to code meaningful and fun for children. Dash & Dot represent the binary 1 and 0, the foundation of all things digital, and also embody the personalities of the robots. We also want Dash & Dot to help kids connect the dots in figuring out how things work. When you get your robots, you can rename them to what you want to call them.
A new look
We rethought the entire Wonder Workshop visual and interactive experience to reflect what we want to be in the hearts and minds of children using our products. Every customer touchpoint, including our applications, community portal, and packaging will bring our vision to empower every child to question, think, and create to life. The Wonder Workshop world will be optimistic, creative, and a little quirky. We want to give children the tools they need to become shapers of their own world.
Check out our new website at http://www.makewonder.com.
Where we are
After going through the rigors of product development, manufacturing, safety and compliance testing, and a lot of play testing, they are still the same robots you have grown to love. Everyone who ordered before today is scheduled to get Dash & Dot, along with their apps and accessories, in time for the holidays. We will keep you updated on our progress let you know as soon as possible about any changes to this schedule. Our team is working around the clock to make sure we can to deliver by the holidays.
This first shipment will be the start of honoring our commitment to you. We will be releasing even more play and learning experiences for Dash & Dot over the months and years to come. Due to overwhelming demand, we are now sold out for the holiday season. But we are still open for business – all future orders will ship starting in January 2015.
With this new identity, we look forward to starting the next chapter of our journey to empower every child to question, think, and create. Stay tuned, and thank you again for all your support.